Fishbowl

This is a flyer that I saw in the News Gazette Sunday paper, it was promoting American Family Insurance. I really liked it because it was so simple and clean. I liked that the message was literal and direct. And I thought that text illustrated the concept very well, it's amazing the words really look like glass! My favorite part though would have to be the cute little goldfish who looks like he talking to you.



On the back side of the flyer it said:

"To most people, insurance is a mystery. But it doesn't have to be.

We know that it's our responsibility to help make everything clear to you. To help you understand your options. So you know what to expect. And so you're never surprised. From our first handshake to handling your claims.

We want to be the most trusted and valued insurance source you can ever have.

Not every company is prepared to make this commitment. But we are. Because this is how we've been doing business for 80 years. Just ask one of our customers.

Have time for some clear talk?"

Fall Out Boy

This is a picture of a flyer that I saw on one of the bulletin boards here at parkland. It's advertising a tour for the bands Fall Out Boy, Gym Class Heros, Plain White T's, and Cute is What We Aim For. All of them are coming to the Assembly Hall to play. And I just thought that this was a really creative and interesting promotion. The Tour they are on is called "The Young Wild Things Tour". I think that the illustration the artist has created was a humorous and whimsical play on the book Where the Wild Things Are. I think that it was targeted for a youth and adolescent market because that's the main audience of this genre. But also because most of the audience probably has read this children's book, and can relate to it.
The people portrayed as the Wild things and Max are the members of the head lining band Fall Out Boy. You can tell this because the creatures all resemble the members, and the fact that the Name Fall Out Boy is the Largest on the page. All of the other names have a different style of fonts and get smaller on down the page.