Fishbowl

This is a flyer that I saw in the News Gazette Sunday paper, it was promoting American Family Insurance. I really liked it because it was so simple and clean. I liked that the message was literal and direct. And I thought that text illustrated the concept very well, it's amazing the words really look like glass! My favorite part though would have to be the cute little goldfish who looks like he talking to you.



On the back side of the flyer it said:

"To most people, insurance is a mystery. But it doesn't have to be.

We know that it's our responsibility to help make everything clear to you. To help you understand your options. So you know what to expect. And so you're never surprised. From our first handshake to handling your claims.

We want to be the most trusted and valued insurance source you can ever have.

Not every company is prepared to make this commitment. But we are. Because this is how we've been doing business for 80 years. Just ask one of our customers.

Have time for some clear talk?"