Dress Barn

This is a promotional poster that is displayed on one of the walls at my work. I really like it because the designer has chosen to use repetition in this piece. I like that the abstracted flowers, keep you eye moving across the page. It's very peaceful and calming. I think it adds a nice touch to the environment and makes customers feel at ease.



This is a picture of a perfume stand we have at one of our registers. It's meant to display our new perfume "Shine On Me". I think that it is arranged really well and that the poster behind it really shows off the packages. I like that the designer has chosen to use the same pink on the packages as all the other poster and bags we use in the store. I think that those helps customers remember that color and associate it with Dressbarn.



This is a picture of a promotional flyer we send out to our customers. It was made to advertise one of our many sales. For every twenty five dollars our customers spend in our store we give them a five dollar coupon off. (on their next purchase) The more they spend the more "Daisy Dollars" they would earn.




This is a picture of an actual "Daisy Dollar" coupon. At the end of a customer's transaction we explain the promotion and staple their coupons onto their receipt. In hopes that they will look at their receipt and return to our store.

As for the ad it really seemed to confuse a lot of our customers, because the print was so tiny and the dates of redemption were misleading. A lot of our customers said they were annoyed by this because tried to spend more money so they could get the coupons, and then found out they couldn't even use them on that transaction.

I don't know it seems like a crummy thing to do, to trick customers like that. But I also see how it was a smart thing to do because it gets people back into your stores, to spend money.

Car Ride Home 09/05/07

Today on my car ride home from class, i got stuck behind this bus and saw this poster and the tail end of it. So I took a picture because I thought it was a really great place to put an ad, it caught my eye.

The design has a very classic and earnest feel to it. I liked that the designer conveyed a sence of simplicity while still making you feel emotionally connected. For example the color choices were kept simple so you could really focus on the message. You can tell that this ad was created to make you feel like you knew this guy (Dan). Like he was your neighbor, somebody who was just an all around good guy. I think that MTD did this because they wanted customers to feel comfortable and wanted them to feel "safe at home" when riding the bus.



This was a sign that I saw on the side of road near the Parkland Bradley Entrance. (you know right by the construction) lol
Anyway, it made me think a lot about pictograms and the graphic designer who created it. I had never even realized it before, that someone had spent time so much time making sure it was universally understandable. It funny how we seem to tune out things we see on a daily basis.



This is a picture of a trailer, that I saw in a parking lot, right by an apartment building. (It was located right by the turn from Mattis to Prospect)



Anyway the trailer was set up by the Champaign Urbana Health Department. At first I thought it might have been a tailor for a blood drive, but then i realized it must have been for something else because of the upbeat design. After looking at it some more, I knew it was targeted for teens and young adults to get information on sex. Since the words PREVENTION, EDUCATION, and PROTECTION were plastered across it.