Dress Barn

This is a promotional poster that is displayed on one of the walls at my work. I really like it because the designer has chosen to use repetition in this piece. I like that the abstracted flowers, keep you eye moving across the page. It's very peaceful and calming. I think it adds a nice touch to the environment and makes customers feel at ease.



This is a picture of a perfume stand we have at one of our registers. It's meant to display our new perfume "Shine On Me". I think that it is arranged really well and that the poster behind it really shows off the packages. I like that the designer has chosen to use the same pink on the packages as all the other poster and bags we use in the store. I think that those helps customers remember that color and associate it with Dressbarn.



This is a picture of a promotional flyer we send out to our customers. It was made to advertise one of our many sales. For every twenty five dollars our customers spend in our store we give them a five dollar coupon off. (on their next purchase) The more they spend the more "Daisy Dollars" they would earn.




This is a picture of an actual "Daisy Dollar" coupon. At the end of a customer's transaction we explain the promotion and staple their coupons onto their receipt. In hopes that they will look at their receipt and return to our store.

As for the ad it really seemed to confuse a lot of our customers, because the print was so tiny and the dates of redemption were misleading. A lot of our customers said they were annoyed by this because tried to spend more money so they could get the coupons, and then found out they couldn't even use them on that transaction.

I don't know it seems like a crummy thing to do, to trick customers like that. But I also see how it was a smart thing to do because it gets people back into your stores, to spend money.